Content Producer

Role:   Content Producer

Location:  Banksmeadow NSW 2019

Employment Type: Full-Time

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ABOUT THE COMPANY

At XAG Australia, we pride ourselves on being a pioneering force in the agricultural industry. Our commitment goes beyond providing advanced multi-functional agricultural drones. We are on a mission to reshape the future of agriculture, building its infrastructure for the next century. With every Unmanned Agricultural System we deploy, we aim to revolutionize the agricultural sector.

About the Role

At XAG Australia, the Content Creator is more than just a role – it's a mission. We believe in the power of storytelling to inspire change, drive innovation, and connect communities. As our Content Creator, you will be the voice and vision behind our brand, crafting compelling narratives that resonate with our audience and reflect our commitment to revolutionizing the agricultural landscape.

You will be entrusted with the responsibility of translating our brand's ethos into engaging content, spanning diverse formats and platforms. From captivating videos and striking visuals to impactful social media campaigns, your work will play a pivotal role in shaping our brand's identity and amplifying our message.

This role offers a unique blend of creative freedom and collaborative teamwork. You'll be working closely with our Sales teams, bringing ideas to life and ensuring that our brand remains at the forefront of industry conversations. If you're passionate about creating content that makes a difference, and eager to be part of a dynamic team that values innovation and growth, this role is tailor-made for you.

Responsibilities

• Produce inspiring video content, photography, and animations that resonate with XAG’s brand ethos.
• Oversee end-to-end production of video and photography projects, from conceptualization to execution.
• Partner with the Sales team to craft and roll out impactful digital marketing campaigns.
• Produce compelling marketing materials such as graphics, videos, and blog articles.
• Analyze social media and marketing metrics to gauge campaign success and suggest data-backed enhancements.
• Collaborate cross-departmentally to develop promotional materials, ensuring accuracy and consistency.
• Create, curate, and schedule captivating content for platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
• Develop and implement social media strategies to amplify brand presence and drive website traffic.
• Engage actively with our online audience, ensuring timely and professional responses to comments, messages, and inquiries.
• Handle the full spectrum of catalogue and brochure development, from collation to revisions.
• Innovate and strategize new content ideas to enhance brand visibility locally.
• Manage Facebook Business Manager and execute successful Facebook Ads campaigns, leveraging tools like custom audiences, lookalike audiences, and retargeting.
• Schedule weekly content across various platforms and post stories to spotlight current products & events.
• Stay abreast of social media trends and innovations, integrating fresh ideas to boost our online footprint.
• Stay informed about industry shifts, digital marketing best practices, and emerging social platforms to maintain our competitive edge.

SKILLS & EXPERIENCE

• Proven track record in managing social media platforms and crafting successful strategies.
• Exceptional written and verbal communication skills.
• Proficiency in social media management and analytics tools.
• Graphic design expertise with hands-on experience in tools like Canva, Adobe Photoshop.
• Solid understanding of digital marketing principles.
• Ability to multitask and thrive in a fast-paced setting.
• Passion for staying updated with the latest in social media and technology.
• Experience with Facebook Business Manager and Facebook Ads campaigns.
• Skills in photography & videography, with a knack for video editing.
• Proficiency in the Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop, and more.
• Advanced knowledge of camera, audio, and lighting equipment.
• Web UX/UI Design knowledge is a plus.
• Degrees in Graphic Design are advantageous but not mandatory.
• Fluent in both English and Chinese.
• Prior experience or internship in a similar role, with a portfolio showcasing video edits, photography, and social media prowess.
• Stellar communication skills with a keen eye for detail and excellent time management capabilities.

Why Join XAG Australia?

• Competitive salary and benefits package.
• Opportunity to work in a dynamic, innovative environment.
• Be part of a team that's making a tangible difference in the agricultural sector.
• Continuous learning and professional development opportunities.

PRE-EMPLOYMENT REQUIREMENTS

• Legal work authorization in Australia.
• A valid driver’s license.

IMPORTANT

This role is predominantly focused on the agricultural sector. Successful candidates will have the unique opportunity to explore the outback and rural areas of Australia. However, this may mean extended periods away from family, friends, and urban conveniences. This role demands dedication and may not be suitable for everyone.

XAG Australia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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